Why We Forget the Bogeys

There’s something about golf that mirrors life a little too well.

You line up. You focus. You swing with everything you’ve got. And sometimes? You still miss. A bad bounce. A gust of wind. A mistake you can’t take back.

That’s a bogey—not just on the scorecard, but in life.

We all have them. The moments we wish we could redo. The times we came up short. The setbacks, the stumbles, the “how did that happen?” days.

But Forget Bogeys isn’t about pretending they didn’t happen. It’s about refusing to let them define us.

This brand was born on the back nine—after a triple bogey that should’ve wrecked the round, but didn’t. Because something clicked: you don’t need perfection to win. You just need grit. You need bounce-back. You need the courage to swing again.

Forget Bogeys is for the grinders. The ones who show up when it’s hard. The ones who smile after a slice. Who walk up to the next tee with short memory and long belief.

It’s golf gear, sure. But it’s more than that. It’s a mindset. It’s a message.

Because whether you’re chasing a personal best or just trying to get through a tough week, bogeys will come.

What matters is what comes next.

We’re not here to be flawless. We’re here to forget the bogeys—and keep climbing.